What is a Social Media Influencer?

A social media influencer is someone who has many followers on one or more social media platforms as well as lots of engagement and interaction with their followers.  We like to categorize influencers in two ways- macro influencers and micro influencers.  What’s the difference?  A macro influencer has hundreds if not, millions of followers.  A micro influencer has typically under a hundred thousand followers.  While macro influencers can certainly help your brand with brand awareness and outreach, they are costly, and many brands don’t have a budget for that.  However, research shows that micro influencers can be more effective.  What does this mean? Well, macro influencers will endorse almost any brand willing to pay a high dollar price tag.  So many followers are less inclined to believe the authenticity of the endorsement.  Whereas micro influencers get paid significantly less, if not, no money, therefore; they tend to be pickier about the products they endorse. 

Why is an Influencer Strategy Important?

One of the fastest ways to tap into an audience of potential consumers is to have an influencer post about your brand.  We believe it’s crucial that the influencer is relevant to your brand otherwise, it’s a waste of both time and money. However, connecting with the right influencer not only brings new brand awareness and customers but also creates more content that can then be repurposed on your brand’s social platforms.  This back-linking is both good for the brand and the influencer.  At CATCH SOCIAL, we connect with influencers in an organic and meaningful way.  We don’t send stock emails.  Our emails are handcrafted and tailored to each influencer. It’s all about building relationships, and we’ve worked with influencers passionate about almost every industry.