CATCH- All Things Social
What We Do
Social Strategy
Traditional advertising is a thing of the past. No longer can you rely on magazine, radio, and newspaper ads or a flyer you hope will be kept on the fridge. Today, everyone is on social media, and social media is today’s advertising. A brand cannot thrive without it. Not only is it a place to promote what you do, but it is also a place for people to see what you do. It’s a place for the world to understand who you are, to know if you are relevant, and to vet your product or service. Social media is your business card, your resume, and your portfolio.
There are many social media platforms. One can argue the importance of each, as they all have value. Certain social platforms may be more beneficial, depending on the type of business you have or where your followers seem to be most active. However, in truth, they all need attention. What is Social Media Strategy?
A social media strategy defines the goals a brand hopes to achieve on social media. Some of these things may include audience personas, competitor research, auditing a brand’s current social accounts, setting up social media accounts, creating a social media storyboard of content, brand messaging, content calendar, etc.
At CATCH SOCIAL, creating a social strategy is probably one of our favorite things to do. We pride ourselves on giving you a deep understanding of where your brand stands among its competitors. We analyze what is working and what needs improvement, and we measure that within your business goals. Then, we create a vision board utilizing your brand messaging and a plan to execute.
Content Creation
What Does Content Creation Entail?
Content is the heartbeat of social media and marketing, driving engagement and brand visibility. From captivating lifestyle and flat lay photography to engaging videos, content comes in various forms, each with its own power to connect and inspire. At CATCH SOCIAL, we understand the importance of compelling content and the time it takes to create it. That's why we offer comprehensive solutions tailored to your brand's needs and budget.
Our team specializes in crafting original visual content that captures your brand's essence and resonates with your audience. From stunning photos to immersive videos, we bring your brand story to life with authenticity and creativity. Additionally, we curate content that aligns seamlessly with your brand identity, ensuring consistent messaging across all channels.
Whether you need informative blogs, engaging graphics, or compelling copy, we've got you covered. Our goal is to provide you with a diverse range of content that drives results and enhances your brand's presence. Partner with us, and let's elevate your brand with exceptional content that speaks volumes.
What Types of Content Does CATCH Create?
Photography
Lifestyle
Flat lays
Videos
Short form for reels/ TikTok
15 & 30 second TV ads
Website videos
Training videos
Social Media Copy
Website Copy
Product Descriptions
Graphics
Blogs
****Want to see samples of our videos? Email: info@catch-social.com
Social Media Management
Interacting with consumers through social media is more critical than ever. In fact, it is everything. In today’s digital world, communicating with existing customers and finding new customers happens considerably through social media. Customers come to vet you through your social channels. Consider social media your business card, your resume, and your portfolio.
What Can Social Media Management Do For My Company?
· Manage multiple accounts
· Create content or manage internal content
· Develop content calendars
· Schedule your posts in advance
· Analyze engagement
· Respond to comments and questions
Social media platforms are where your current customers will go to talk about how much they love your product or service and to learn more about product launches and deals. They’re also a place to discover new potential customers and authentically foster those relationships.
Customers are now using social media to ask questions and voice complaints. Because of this, social media has become a place to handle customer service as well. How quickly you answer their question or complaint determines customer satisfaction, loyalty, and churn.
Building your social community is a never-ending part of your business. Moreover, building an authentic audience takes time. Social media is a 24/7 beast! However, it’s a beast we love to tackle. Our team is always on the pulse with the ever-changing algorithms of social media management. Let us take managing your social media off your to-do list so you can get back to running the other essential parts of your business.
Marketing Consulting
At CATCH SOCIAL, we understand that navigating the ever-evolving landscape of marketing and social media can be overwhelming. That's why we offer personalized marketing consulting services to help businesses like yours develop effective strategies that drive results.
If you need guidance crafting an overall marketing and social media strategy for your business, we can work closely with you to develop a tailored plan that aligns with your goals and objectives. Whether you're looking to increase brand awareness, drive website traffic, or boost sales, we can provide the expertise and insights you need to succeed.
Our consulting engagements typically last 2 to 3 months, allowing us to dive deep into your business and industry to uncover opportunities for growth. During this time, we'll conduct comprehensive audits of your current marketing efforts, identify areas for improvement, and develop actionable recommendations to optimize your strategy.
And for those who want to know how to build a content calendar and then execute it on social media, we can train you or your team on the platforms we use to manage content posting.
For business owners who prefer to handle their marketing internally, we also offer guidance and support to help you effectively execute your strategy. From providing training sessions to offering ongoing support and advice, we're here to empower you and your team to achieve your marketing goals.
With CATCH SOCIAL's marketing consulting services, you'll gain the expertise and guidance you need to take your marketing efforts to the next level. Partner with us, and let's unlock your business's full potential together.
Influencer Outreach
What is a Social Media Influencer?
A social media influencer is someone who has many followers on one or more social media platforms as well as lots of engagement and interaction with their followers. We like to categorize influencers in two ways- macro influencers and micro influencers. What’s the difference? A macro influencer has hundreds if not, millions of followers. A micro influencer has typically under a hundred thousand followers. While macro influencers can certainly help your brand with brand awareness and outreach, they are costly, and many brands don’t have a budget for that. However, research shows that micro influencers can be more effective. What does this mean? Well, macro influencers will endorse almost any brand willing to pay a high dollar price tag. So many followers are less inclined to believe the authenticity of the endorsement. Whereas micro influencers get paid significantly less, if not, no money, therefore; they tend to be pickier about the products they endorse.
Why is an Influencer Strategy Important?
One of the fastest ways to tap into an audience of potential consumers is to have an influencer post about your brand. We believe it’s crucial that the influencer is relevant to your brand otherwise, it’s a waste of both time and money. However, connecting with the right influencer not only brings new brand awareness and customers but also creates more content that can then be repurposed on your brand’s social platforms. This back-linking is both good for the brand and the influencer. At CATCH SOCIAL, we connect with influencers in an organic and meaningful way. We don’t send stock emails. Our emails are handcrafted and tailored to each influencer. It’s all about building relationships, and we’ve worked with influencers passionate about almost every industry.
Paid Social
Paid Ads
Organic reach is down on most social platforms. There is so much “noise” on social media, so how does your brand rise above the noise? The answer is simple, paid ads advertising. We like to think of it as a pay-to-play, and we highly advise that you allocate some marketing dollars for paid ads.
What Makes Paid Ads Valuable?
Paid ads are a crucial component of any successful marketing strategy. They offer immediate visibility and can drive significant traffic to your business. One advanced technique we leverage is geo-fencing, which allows us to target potential customers within a specific geographic area. This means you can not only reach people near your business but also target those near your competitors. By using geofencing, we can help you capture the attention of customers who are already in the market for your products or services, giving you a competitive edge.
Are Billboard Ads a Thing of the Past?
Billboard ads remain a powerful tool for capturing attention, and with the advent of digital billboards, their effectiveness has only increased. Digital billboard ads allow you to share space on any given billboard, rotating your message with other ads. This means you can maximize your reach by displaying your ad at different times of the day, targeting various audiences. Digital billboards offer flexibility and dynamic content, ensuring your message stays fresh and engaging.
Should My Brand Utilize Paid Social on All Social Platforms?
The answer is absolutely not. Each social landscape has similarities but also distinct differences. And not all your customers are on each social platform. Because we are mindful of our clients' budgets, we look at where your customers are most active and then plan a paid social strategy around the budget and the best social networks for your particular brand.