Paid Ads

Organic reach is down on most social platforms.  There is so much “noise” on social media, so how does your brand rise above the noise? The answer is simple, paid ads advertising.  We like to think of it as a pay-to-play, and we highly advise that you allocate some marketing dollars for paid ads. 

What Makes Paid Ads Valuable?

Paid ads are a crucial component of any successful marketing strategy. They offer immediate visibility and can drive significant traffic to your business. One advanced technique we leverage is geo-fencing, which allows us to target potential customers within a specific geographic area. This means you can not only reach people near your business but also target those near your competitors. By using geo-fencing, we can help you capture the attention of customers who are already in the market for your products or services, giving you a competitive edge.  

Are Billboard Ads a Thing of the Past?

Billboard ads remain a powerful tool for capturing attention, and with the advent of digital billboards, their effectiveness has only increased. Digital billboard ads allow you to share space on any given billboard, rotating your message with other ads. This means you can maximize your reach by displaying your ad at different times of the day, targeting various audiences. Digital billboards offer flexibility and dynamic content, ensuring your message stays fresh and engaging.

Should My Brand Utilize Paid Social on All Social Platforms?

The answer is absolutely not.  Each social landscape has similarities but also distinct differences.  And not all your customers are on each social platform.  Because we are mindful of our client’s budgets, we look at where your customers are most active and then plan a paid social strategy around budget and the best social networks for your particular brand.